Music Promo
Everyone loves music, and it's always wonderful to hear radio stations and disc jockeys play songs that haven't yet been released in the stores. Hearing a music promo on your favorite radio station gives you the opportunity to see what you think, especially if the music promo involves a new artist. Quite often an unsigned artist or group will provide music promos to local disc jockeys and even customers in a music store in order to give the general public an opportunity to hear their music.

Another place you may find music promos is at local venues with local bands. They usually have a stack of CDs with five or six songs they have recorded. Sometimes they give them away but most of the time they sell them for a minimal charge just to get the exposure. You may also find them promoting their CDs along the boardwalk or any other place where large crowds of people congregate.

In addition to new bands promoting themselves, you will find record companies sending new releases to radio stations before they are available to the public for sale. A music promo is to give the new songs early exposure before they become hits. When record companies provide a music promo to disc jockeys or other music industry professionals, the intention is to expose that song to those who are in the best position to promote it to the music lovers of their areas.

If you have ever heard a song on the radio and went to the music store to find it without success, you have more than likely heard a music promo. Depending upon the time frame between the release of the music promo and the official release, it may be a hit on the radio before you can buy it in the store.