Promo Music

In the music world, there is often the need for record companies and even the artists to distribute promo music to disc jockeys and others who are in a position to give exposure to soon-to-be released songs. Radio stations are in the best position to accomplish this by giving promo music enough airplay to make it a hit before the CD is available in any of the record stores. They don't play the promo music only on the air but also at events they are hosting such as in malls, at clubs, and nay other place they may be in charge of choosing the musical selections.

One thing that many people don't realize is the effect that a disc jockey's personal choices can have on all music including promo music. In spite of the fact that they should be playing a variety of different songs, many disc jockeys only play those that appeal to them personally. In doing this, they prevent a great deal of promo music from becoming the hits they could be with enough airplay, and it prevents already-released music from staying on top of the charts. Of course, for radio stations that have a computer-generated format, this isn't likely to occur.

Promo music does not mean that the music is inferior to music that is already available in record stores, but rather the public is being given an early listen to music for the future. It may be an artist that is already very popular or it may be promo music in the form of a debut CD. It is a widely used promotional tool that helps give new songs more exposure and introduce new artists to the public. Their intent is for the public to hear the promo music before the official date of released in order to get fans hyped up and ready on the day the song is officially released for purchase.